Swish vs Triyit

SEEDLINGundisclosed

Swish built a sampling platform for online grocery stores: the best ad for a product is the product put into a customer's hands.

OPPORTUNITYbuild adjacent

VERTICALSE-commerce, Marketplace, Analytics

ENTRY ANGLES

→ Reposition product sampling as a retail media channel

→ Build retail media platforms across different formats

→ Use the product itself as the ad medium

PLAYBOOK$1M

Triyit sends tailored sample boxes to matched consumers – digitizing a $135B market that has always driven the highest conversion rates in retail.

OPPORTUNITYenter market

VERTICALSE-commerce, B2C, Marketplace

ENTRY ANGLES

→ Sampling service integrated into existing e-commerce retailer shipments

→ Competing sampling service targeting D2C brands

→ Distributor partnerships leveraging existing fulfillment networks