The Creator Economy Is About to Eat the Travel Agency Business

01 /The Concept

Drimer built a platform that lets anyone create their own travel agency from scratch – or sharpen the performance of an existing one.

The target audience spans small and mid-sized travel agencies, content creators, and independent entrepreneurs looking to earn commissions by selling tours.

Drimer offers these users three core capabilities:

- AI-powered instant tour generation: describe where you want to go and what you're willing to spend, and the platform designs itinerary options and books the corresponding flights and hotels.

- Payment collection from customers who decide to purchase the tours.

- Full customer support handled by Drimer's own service team.

The free tier allows up to 20 tour generations per month and listing up to 5 tours on your own site or on Drimer's marketplace – earning 5% commission on marketplace sales and 10% on direct-site sales.

At €49 per month, the paid plan increases limits to 100 tours, supports up to 20 active listings, adds group tour creation and customer email campaigns, and raises commission rates to 10% on marketplace sales and 20% on direct sales.

Drimer is based in Spain. It recently closed a €1.3 million funding round – its first meaningful investment after an earlier €137,000 seed in 2023.

02 /Why It Matters

Some journalists have spotted the core trend immediately, publishing headlines like "Travel market revolution: influencers become travel agents."

The premise is simple: social media has become the primary source of travel inspiration for 75% of travelers. That puts it ahead of TV and streaming (64%) and personal recommendations from friends and family (47%). The percentages add up to more than 100% because many people draw inspiration from multiple sources simultaneously.

In that environment, influencers who limit themselves to inspiration are leaving serious money on the table. They could be earning commissions by selling the tours they inspire.

But to make that work properly, they need to promote tours that genuinely fit their audience's tastes. Drimer gives them exactly that – describe to the AI what your followers would likely enjoy, and get back a ready-to-sell tour package, without touching the logistics.

Indian startup Supersquad ([related review](/review/jetot-segment-gotov-k-masshtabirovaniju)) takes this a step further, offering influencers a deeper audience analysis to help them match tours to subscriber segments with greater precision. Supersquad was founded last year and raised its first funding – equivalent to roughly $250,000 – within months of launch.

Startup Travly ([related review](/review/ljudi-stali-vybirat-glazami)) went a different route: making every user a potential tour seller. Its TikTok-style app lets anyone post short travel videos. When another user books a trip through that video, Travly earns a commission and shares it with the creator. The platform actively tracks conversion rates and removes underperforming videos from the feed.

Unravel ([related review](/review/a-prodavat-jeto-nuzhno-ne-tak-kak-vy-dumali)) built a similar app, but works exclusively with professional travel creators who produce high-quality content by default. Unravel raised £720,000 in 2023, then secured another $7 million this April on the strength of a new distribution model: embedding its marketplace inside banking apps, airline apps, and mobile carrier apps – turning those companies into travel agents for their own customers.

This model serves two purposes for partner companies. The obvious one is incremental revenue from an existing customer base. The less obvious one is loyalty: customers can use loyalty points to pay for travel booked through those embedded experiences.

This reflects a broader shift – people are now more excited by meaningful experiences than by discounts on everyday goods, which used to be the standard loyalty reward.

Superlogic ([related review](/review/hochesh-imet-lojalnyh-klientov-dari-im-jemocii)) is building a platform that lets companies construct exactly these kinds of experience-based loyalty programs – including courtside NBA seats, VIP concert access, backstage Broadway tours, and private dinners with celebrity chefs. Superlogic has raised $21.7 million to date, including $13.7 million closed this February.

03 /Opportunities

In 2024, nearly 1.5 billion international tourist trips were taken worldwide. Domestic tourism adds several times that number on top. Travel is a mass market – the overwhelming majority of the global population takes at least one trip per year. The question is just which part of the value chain to enter.

One link in that chain is influencers, through whom tours can be sold at scale. What they need is a tool that makes it fast and frictionless to create and sell tours tailored to their audience – handling the logistics and problems so influencers don't have to.

There's a common assumption that bigger influencers are better sales partners. The data says otherwise: nano-influencers (under 10,000 followers) show 4% engagement rates versus 1.2% for macro-influencers (500,000 to 1 million followers). And small creators are far more motivated to hustle for an opportunity that earns them even a modest income from selling a handful of tours.

Those smaller volumes per creator are offset by sheer numbers: there are about 500,000 macro-influencers globally, versus roughly 60 million nano-influencers.

Another link in the chain is companies with large customer bases looking for additional revenue streams. Their customers travel at least once a year – which is the natural hook. But those companies also won't want to manage tour logistics or handle problems themselves. They need a turnkey solution they can plug in and start earning from.

Importantly, selling travel is different from selling products – it has to be sold as an experience. Influencer video content does that job, which is exactly why Unravel can credibly claim its videos drive 10x conversion rates for tour bookings.

Put this together and the architecture of an effective tour-selling platform comes into focus: the first layer is something like Drimer's creator tool, letting influencers of any size quickly generate tour options for their audience. The second layer should not be a standalone marketplace – that's a slow and expensive battle to win. Instead, it should be an API-based marketplace that partner companies can embed in their own apps and sites, giving them instant access to influencer-curated tours.

With strong company partners, recruiting new influencers becomes easier – creators gain access to a much larger distribution network beyond their own following. More influencers attract more company partners. More partners attract more influencers. The flywheel spins.