Catalosite Builds Websites That Look and Scroll Like Instagram Profiles

01 /The Concept

Catalosite builds websites that look like social media profiles – and early clients report visitors spending three times longer on them than on conventional sites.

The layout will feel familiar to anyone who uses Instagram: a cover image at the top, a large call-to-action button below it, social profile links and a contact button, then a short "bio" block describing what the company does. Below that, an infinite scroll of posts – each with a large image or video, a headline, a brief explanation, and an optional action button that can link through to a longer page with forms or additional detail.

Owners can reorder posts on the main page at any time, so the feed stays dynamic. Every element is built in a visual drag-and-drop editor with guided templates. The interface deliberately mirrors the content formats younger users already navigate daily, which may explain the time-on-site numbers.

The platform is free to try without a custom domain. Paid plans run €14.90/month or €149.90/year and unlock custom domains, white-labeling, and automatic content translation.

Catalosite launched recently and already has 150 paying clients, primarily in the Netherlands, UAE, and Saudi Arabia. The Dutch-founded, Middle Eastern-led startup has closed a €200K pre-seed round and is actively seeking its next funding round.

At this stage, the team also offers hands-on onboarding help – logo design, image and video preparation, SEO, and even copywriting for paid subscribers. On the surface that looks like an expensive service layer; in practice it's a structured customer development exercise, giving the founders close access to early adopters before the product is mature enough to stand alone.

02 /Why It Matters

Catalosite is solving a version of the same problem as Kahani, [covered previously](/review/vse-internet-magaziny-pora-peredelyvat). Kahani's insight was that shoppers who click an ad from TikTok or Stories land on a conventional website and immediately bounce – they can't switch from "entertainment mode" to "1990s catalog mode" fast enough, and conversion rates crater. Kahani's solution was landing pages built in a Stories-native vertical video format.

Catalosite is applying the same logic to the feed-based social platforms: your website should feel like the feed your visitor just came from, not like a brochure.

The broader observation here is that UX expectations are resetting faster than most platform builders realize. We've been through two previous shifts: the aesthetic renovation of the early 2010s ("escaping the 2000s"), and then responsive mobile-first design. Both were primarily UI changes – making things look better and work on phones.

What's happening now is a UX-level shift: not just how things look, but how users expect to navigate and consume. Short-form video has trained a generation to expect fast, visual, scrollable, endlessly refreshing content. Anything that requires reading dense paragraphs, navigating dropdown menus, or loading a new page feels like friction. Piggy ([covered previously](/review/nezametnoe-izmenenie-na-mnogie-milliardy)), which builds documents and presentations optimized for mobile consumption, is attacking the same phenomenon in a different format.

The opportunity is that this UX reset affects far more than consumer sites. CompanyCam built an Instagram-style platform for construction contractors; Snapfix did the same for facilities maintenance. Even B2B software is starting to get redesigned around feed-native patterns.

03 /Opportunities

The most immediate direction is platform replacement – identifying any domain where users still interact with "legacy-era" tools and rebuilding for a TikTok-native UX.

The tactical advantage here is counterintuitive: these new platforms can be technically simpler than what they replace. Modern users don't want feature-dense interfaces. Fewer buttons, faster flows, visual-first layouts. Less to build, faster to ship.

A more interesting angle is adaptive landing pages: a platform that detects where a visitor came from and renders the landing experience in the matching format. Instagram referral gets a Catalosite-style feed. TikTok referral gets a Kahani-style Stories layout. The hypothesis is that format-matched landing pages could meaningfully improve multichannel ad conversion – and it's testable cheaply.

Across both B2C and B2B, the pattern is the same: pick an industry still running on interfaces built for the desktop web of the 2010s, identify who the frustrated younger users are, and design a replacement that starts from their native content format rather than adapting an old one.