Circular offers consumer gadget subscriptions and says long-term rentals already outnumber short ones two-to-one – a category forming faster than it looks.
ENTRY ANGLES
→ Partner with electronics retailers to offer 'subscribe instead of buy' and device trade-in options at checkout
→ Separate supply-side funnel targeting superconsumers (high-volume, regular cycling users)
→ Third-party model: aggregate used goods from sellers, handle sales through classifieds network with independent resellers