Seel lets merchants offer return protection on final-sale items, funded by the customer – turning the 'no returns' friction into a checkout feature.
OPPORTUNITYbuild adjacent
VERTICALSE-commerce, Supply Chain, Fintech
ENTRY ANGLES
→ High-frequency, low-severity insurance tied to transactions (returns, delays, mismatches)
→ Point-of-purchase insurance offerings integrated at checkout
→ Alternative insurance categories beyond traditional policy structures