The Best Way to Promote Your Product: Let Others Profit From It

01 /The Concept

Konfide is an AI agent marketplace – with the twist that "some of them come with a human attached." Alongside the AI agent's response, users can request a more personalized, in-depth consultation from a human expert who knows the topic.

The agents on the marketplace cover a wide range of subjects: improving personal relationships, navigating conflict, building self-confidence, sharpening corporate sales skills, developing business strategy, creating B2B marketing plans, and more.

Agents can be free or paid. Paid agents charge tokens, which users purchase from the marketplace. Those tokens can also be left as tips for agents that proved genuinely useful.

Human consultants are discoverable on the marketplace – searchable by topic, popularity, response speed, and other criteria.

Experts set their own prices and the format they offer: chat-only or video as well. Konfide takes a commission on every completed consultation.

One interesting structural choice: the human consultants don't have to be the developers of the AI agents they supplement. They can be entirely separate people – subject-matter experts who add depth after the AI has given an initial answer. (Agent developers can also offer consultations themselves, whether on their own agents or others'.)

Consultants fall into two tiers – "assistants" and "experts." Experts pay a lower commission rate.

Currently, attaining expert status requires linking a LinkedIn profile. Konfide is working on layering in user ratings and a computed reputation score.

An expert offering two chat consultations per week at $50 each earns roughly $366 per month plus 129 marketplace tokens.

Accessing paid AI agents requires a paid membership at $1 or $9 per month depending on the token bundle. Access to human consultations starts at $15/month (48-hour response guarantee) or $29/month (24-hour response), with the $29 tier also unlocking premium agents unavailable on lower plans.

Konfide launched last week, announcing on Product Hunt.

02 /Why It Matters

Konfide is interesting for two reasons – one about user needs, one about structural innovation.

On the user side: a meaningful share of people genuinely need more than what an AI agent can provide. Objectively, because some questions are highly specific and AI agents generally handle edge cases poorly – the general answer is good, but the specific situation needs more. Subjectively, because many people believe their situation is unique. They want a human consultation regardless, convinced that only a personalized conversation addresses their actual question.

A few startups have already built this insight into their core business model. Joy ([covered here](/review/vytashhi-ljudej-iz-pomojki)) raised $24 million for a parenting support community where the AI agent fields questions under a $12/month (or $8/month annual) subscription – but members can also book a 30-minute video call with a live parenting or sleep expert for $100–120. Counsel ([covered here](/review/novaja-model-dlja-marketplejsov-uslug)) raised $36 million for a medical consultation service on the same model: AI handles the initial question, after which users can upgrade to a live doctor.

On the structural side, Konfide made a separation that most platforms don’t: the person who builds an AI agent and the person who provides human follow-up don’t have to be the same. The marketplace connects users with relevant experts independently of the agent developer.

This means that by aggregating AI agents, Konfide is also creating an earning opportunity for a much broader population of people. And the ability to make others rich through your platform is always a strong foundation for growth.

The question of who – besides AI agent developers – can make money in the AI economy just got a clear answer: anyone who can provide meaningful follow-up to users already primed by an AI agent.

And based on the examples above, that model clearly has legs.

03 /Opportunities

One of the most reliable ways to promote a product is to build an ecosystem around it – developers, partners, distributors, integrators, and anyone else who can profit from its success.

Distribution becomes easier for two reasons:

- Every ecosystem participant has skin in the game. They benefit when the core product grows, so they bring their own promotional energy.

- Users get access not just to the base product but to a whole layer of additional value provided by the ecosystem – which makes the core product more attractive.

Konfide shows one way AI agent developers can build this kind of ecosystem: by attracting human experts who provide complementary support to the agent's users.

Konfide builds this ecosystem simultaneously for many agent developers – but nothing stops an individual developer from curating their own expert marketplace around a specific agent.

The practical question for an agent developer: what kind of experts could you gather around your agent, and why would your users want their services? The model only works if the human layer adds something the AI genuinely can’t deliver – but in most domains, that gap exists and is larger than it looks.

Or flip it around – the better entry point may be finding domains full of experts eager to monetize their knowledge, then building or curating the AI agent that attracts enough users to make the human follow-up layer meaningful. What’s the domain where that gap is clearest?