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Prosal is a B2B marketplace where companies post service projects and agencies submit structured proposals – giving agencies five times more opportunities than conference networking alone.
ENTRY ANGLES
Vertical-specialized marketplace for domain-specific agencies (e.g., healthcare marketing, legal tech, sustainability) · Agency-focused marketplace platform (vs. individual freelancer platforms) · Evolve horizontal marketplace toward vertical focus once transaction volume scales
VERTICALS
CAPABILITIES
Agency recruitment and retention, Quality assurance and output verification at agency level, Compliance and regulatory expertise for vertical domains
Prosal is a B2B marketplace that connects companies with the agencies best positioned to deliver specialized services. The scope is deliberately broad: advertising and creative, IT development, financial consulting, market research, event production, translation, coaching, and more.
For agencies, the platform replaces conference networking and cold outreach with a structured RFP feed. They monitor live project requests, subscribe to new postings by category or keyword, and submit proposals through a standardized process. Prosal claims agencies find five times as many business opportunities on the platform while spending one-tenth the time they'd otherwise spend on business development.
On the company side, each posting is more than a paragraph describing a need – it's a detailed landing page: project scope, budget, timeline, and supporting documents that agencies can download before deciding whether to respond. This raises the quality of incoming proposals and reduces back-and-forth.
Postings arrive through multiple channels. Companies can submit their own directly. Prosal's team helps companies that need assistance structuring their brief. The team also monitors the public web for RFPs that companies have posted on their own sites and reaches out to get them republished on the marketplace.
Monetization has two sides. Agencies pay $69/month for premium access to the most attractive listings. Companies post for free but pay for assisted brief writing and expedited agency matching – priced individually for now.
The founders started Prosal as a side project in 2021, left their jobs to focus on it full-time in 2022, and have now closed a $1.18M seed round.
Breef, [covered previously](/review/vlezaj-na-jetape-jevoljucii), built a comparable marketplace specifically for creative agencies – marketing, branding, development, content – and has raised $21M. The funding gap between Breef and Prosal reflects mainly stage, not concept validity. The market signal for agency-matching platforms is already established.
Two converging forces explain the category's momentum. Companies are increasingly comfortable outsourcing work that once sat with full-time employees – not to cut corners but to maintain flexibility and access to specialists their budget couldn't support on staff. Simultaneously, the complexity of outsourced work is increasing. A company that once hired a freelancer for a logo now needs an integrated team for a brand identity, website, campaign, and video – work requiring multiple adjacent competencies managed cohesively.
Coordinating solo freelancers for a complex project is a significant hassle and defeats the efficiency argument for outsourcing in the first place. Agencies solve that problem internally: they have the management structure, team familiarity, and accountability layer that solo contractors lack. Collective, [covered previously](/review/gruppovoj-frilans), and A.Team, [covered previously](/review/trudovaja-revoljucija), approached this from the freelancer side – assembling temporary teams for complex technical projects. Prosal's approach is cleaner for the buyer: work with an existing agency that already functions as a unit, rather than assembling one from scratch per project.
The global outsourcing market sits at roughly $350B and is projected to reach $440B by 2028. That growth reflects a durable corporate preference for variable costs over fixed headcount – a preference that intensifies during economic uncertainty and doesn't reverse in good times.
Within that market, agency-focused marketplaces have structural advantages over freelancer platforms. Agencies are easier to recruit to the platform and their output quality is more predictable because they have internal processes. The platform doesn't need to adjudicate quality disputes in the same way that individual freelancer marketplaces do. Compliance and accountability are simpler when dealing with an entity rather than a contractor.
The most defensible niche is vertical specialization: a marketplace for healthcare marketing agencies, legal tech development shops, or sustainability consultancies. Vertical focus reduces the sales cycle for agencies who already know their domain and improves matching quality for companies with specific regulatory or industry requirements. Horizontal marketplaces like Prosal can evolve toward vertical focus once they have enough transaction volume to see where demand concentrates most densely.