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Minerva is a browser extension that records clicks and converts them into contextual walkthroughs – competing in the category WalkMe validated at a $2B valuation.
ENTRY ANGLES
Browser-based extensions that work across enterprise tools · Native integrations with specific platforms · AI-driven systems that observe and guide users without manual authoring
VERTICALS
CAPABILITIES
Interface layer design and friction reduction, Browser extension or platform integration development, AI-driven user observation and guidance systems
MINERVA FOUNDER
“The idea came to me after spending hours digging through documentation on how to deploy software on Amazon's cloud. It drove me crazy. I thought there had to be a better way,”
"The idea came to me after spending hours digging through documentation on how to deploy software on Amazon's cloud. It drove me crazy. I thought there had to be a better way," says the company's founder.
Minerva is a browser extension that records the actions you perform on a website and converts them into step-by-step interactive guides. Instead of a text article in a help center, a set of screenshots with arrows, or an explanatory video, you get a sequence of contextual prompts that walk you through an action – across multiple pages if necessary – until you reach the result.
The company calls these guides recipes. Each recipe displays the number of clicks required to complete the task. Users can build a personal library of recipes or browse a catalog organized by topic.
Minerva is building on an idea that already produced a $2 billion company in WalkMe. The category – interface layers that reduce the cognitive load of navigating complex software – has been validated at scale.
Software complexity is a structural trend, not a temporary condition. New tools proliferate, and each one requires a fresh mental model. Rarely-used workflows inside familiar tools are forgotten and have to be re-learned. The problem is real and growing.
That said, the consumer use case – something like a YouTube of how-to recipes for any website – seems commercially fragile. User-generated how-to content has low defensibility and unclear monetization.
The more plausible commercial path runs through B2B: selling to companies that want to catalog internal process knowledge, onboard new employees faster, or train users on enterprise systems. WalkMe's actual inflection point came precisely when it concentrated on employee onboarding and enterprise software vendors. The analogy holds: the time employees lose to re-learning software, resolving confusion, and making avoidable mistakes is a direct cost to employers – and that cost is measurable.
For enterprise software vendors, a tool like Minerva could reduce support volume and improve user adoption of features that customers pay for but never use.
The general direction is the creation of interface layers between enterprise systems and their users – layers that reduce friction for common tasks and can take the form of either standalone services or embedded guidance systems.
The continued emergence of new players in this space points to an unsolved problem. The category has a viable exit in the form of acquisition by larger HR tech, learning management, or enterprise software platforms looking to add adoption tooling. The early-stage bet is on which implementation wins: browser-based extensions that work across any tool, native integrations with specific platforms, or AI-driven systems that observe and guide users without manual authoring.