TYB vs StriveCloud

PROVEN$24M

TYB built a loyalty app for beauty brands where engagement – not promo blasts – earns rewards, keeping customers without margin erosion.

OPPORTUNITYbuild adjacent

VERTICALSAnalytics, SaaS, B2C

ENTRY ANGLES

→ Loyalty platforms that sustain engagement through non-selling interactions

→ Systems that convert ordinary buyers into super-buyers with elevated status

→ Community-based retention that reduces customer acquisition costs

PLAYBOOK$2M

StriveCloud drops 25+ gamification components – progress trackers, levels, streaks – into any app via API, cutting 90-day churn before it starts.

OPPORTUNITYbuild adjacent

VERTICALSSaaS, E-commerce, B2C

ENTRY ANGLES

→ Embeddable loyalty platform featuring tangential engagement activities (trivia, games, competitions)

→ Identify and wire high-engagement activities to retention infrastructure (sports co-watching, tournaments, book clubs)

→ Replicate existing engagement platform functionality across app categories