Wellthy connects employees caring for family members with experts who handle paperwork and care coordination – sold to companies where 75% of staff carry some caregiving responsibility.
OPPORTUNITYadapt model
VERTICALSHR, SaaS, Analytics
ENTRY ANGLES
→ Caregiving support service sold as employee benefit to HR departments
→ Focus on reducing absenteeism and improving retention metrics
→ Target employer partnerships over direct consumer marketing