ianacare gives the 50 million Americans caring for a family member an app to organize helpers, track tasks, and navigate logistics – sold to employers as a productivity-preserving benefit.
OPPORTUNITYadapt model
VERTICALSHealth, SaaS, B2B
ENTRY ANGLES
→ Employer-sponsored benefits for unpaid caregivers
→ Geographic expansion of employer model to new markets