TYB vs Cohora

PROVEN$24M

TYB built a loyalty app for beauty brands where engagement – not promo blasts – earns rewards, keeping customers without margin erosion.

OPPORTUNITYbuild adjacent

VERTICALSAnalytics, SaaS, B2C

ENTRY ANGLES

→ Loyalty platforms that sustain engagement through non-selling interactions

→ Systems that convert ordinary buyers into super-buyers with elevated status

→ Community-based retention that reduces customer acquisition costs

PLAYBOOK$3M

Cohora helps e-commerce brands unlock 30% more revenue from existing customers by prioritizing loyalty over promotional volume.

OPPORTUNITYbuild tooling

VERTICALSE-commerce, SaaS, B2B

ENTRY ANGLES

→ Customer affinity measurement and mapping tools (similar to Actionable's approach)

→ Personalization systems that track customer interaction patterns and preferences at scale

→ Non-transactional relationship-building features for e-commerce platforms