Lucra Sports vs StriveCloud
Lucra Sports lets brands embed real-money sports games into their apps – turning loyalty programs from badge collections into something users actually play.
OPPORTUNITYbuild adjacent
VERTICALSB2C, Fintech, E-commerce
ENTRY ANGLES
→ Gamification mechanics for loyalty programs with monetization (charging participants or taking commissions)
→ Loyalty platforms that combine games/experiences with point redemption on partner offerings (hotels, events)
→ Alternative loyalty models that generate revenue for brands rather than pure discounting
StriveCloud drops 25+ gamification components – progress trackers, levels, streaks – into any app via API, cutting 90-day churn before it starts.
OPPORTUNITYbuild adjacent
VERTICALSSaaS, E-commerce, B2C
ENTRY ANGLES
→ Embeddable loyalty platform featuring tangential engagement activities (trivia, games, competitions)
→ Identify and wire high-engagement activities to retention infrastructure (sports co-watching, tournaments, book clubs)
→ Replicate existing engagement platform functionality across app categories