Made With Intent vs Neocom
Made With Intent detects where a shopper is in their buying journey before engaging – lifting conversions without aggressive popups. £1.5M raised.
OPPORTUNITYbuild adjacent
VERTICALSE-commerce, Analytics, Automation
ENTRY ANGLES
→ Build micro-segmentation platforms for specific verticals using behavioral signal analysis
→ Apply real-time behavioral analytics (mouse trajectory, keystroke timing) to new use cases
→ Implement 'divide and personalize' strategy in digital products treating users as homogeneous groups
Rather than launching popups at everyone, it detects the exact moment a visitor hesitates and only then offers help.
OPPORTUNITYbuild adjacent
VERTICALSAnalytics, B2B, SaaS
ENTRY ANGLES
→ AI-powered intent inference from behavioral signals to surface relevant products without explicit user requests
→ Reduce friction in discovery by matching visitors to offerings based on actual intent rather than search queries
→ Minimize interruptions while maximizing relevance in commercial discovery experiences