Ghost vs Max Retail

PROVEN$95M

Ghost lets businesses offload surplus stock to vetted B2B buyers with full seller control – no public markdowns, no competitor access.

OPPORTUNITYbuild competitor

VERTICALSMarketplace, E-commerce, B2C

ENTRY ANGLES

→ B2B liquidation marketplace for retail excess inventory (Ghost/Max Retail model)

→ Marketplace enabling small entrepreneurs to source clearance inventory at negotiated discounts for resale

→ Closed B2B platform with limited supply per item to prevent direct-to-consumer arbitrage

PROVEN$21M

Max Retail connects retailers sitting on slow inventory to off-price buyers who can move it – recovering far more than a clearance sale ever could.

OPPORTUNITYbuild adjacent

VERTICALSE-commerce, AI, Supply Chain

ENTRY ANGLES

→ Private marketplace for surplus inventory (similar to Max Retail or Ghost)

→ Cross-border inventory arbitrage: developed market surplus to developing markets

→ Reverse flow marketplace: designers/products from developing markets to developed market retailers